This is a clue to anyone who sees your image that you have a new Story available!įollowers, non-followers, anyone at all can simply tap your IG profile photo, and your Story takes over the screen. Plus, Instagram places a lovely rainbow circle around your profile picture that travels with you wherever you post or comment. Instagram posts a reminder in the feed about Top Stories to watch before they expire. In addition, Instagram posts a little reminder in the feed about Stories that are about to expire or that have been the most popular, so your followers have another nudge to watch your Story before it disappears. No beating the algorithm required! Simply add another element to your Story and you’re bumped to the front of the line.

The coolest part is, IG Stories are featured at the TOP of the home feed. This stays on your account for twenty-four hours and then disappears. Then everything that you put together for your Story would become a slideshow on Instagram. These could be in the form of a series of photos or videos. The intention was to allow people to share “moments” of their day quickly and easily. The idea behind Instagram Stories was a simple one. Instagram Stories are featured at the TOP of the home feed. One hugely popular feature you need is Instagram Stories.

So, there are indeed a billion reasons to consider using Insta to promote your business.ĭo you just set up a page, post a few pictures and hope for the best? Or do you look a little deeper into the features available to you and work from there? It’s no surprise, seeing that the social media giant has more than a billion active users every month. Instagram has been hitting the headlines a lot lately, especially in the marketing community. Little-known tips for better Stories revealed! And 5 fun infographics. Why should my business use Instagram Stories?.

Let’s take a look at the popularity and success of the Instagram Story, so you can see how they can help your business win the social media marketing game! While the concept behind IG Stories isn’t exactly groundbreaking – they were copied from Snapchat – the IG Story has quickly become enormously successful. If you haven’t tried them yet, let me give you a nudge.

Insta gram stories